As an electronics and information technology giant, Samsung has surpassed other top IT makers in the industry. It is also aggressively competing in the smartphone market and consistent in being the top producer of computer chips, LCD and LED television sets.
When the company bagged the 2009 “Best TV of the Year” award in Europe, it had already dominated the market for LCD and LED television in various markets of the world. Because of excellent picture quality and images that are breathtakingly real, the Korean technology firm got more than 25% in the global TV market share.
When Samsung LCD TV’s received impressive acceptance in the market, the company launched Internet TV about three years ago. This feature allowed users to receive essential information online while enjoying their favorite shows in standard programming. To level up this concept, the LCD TV technology was further improved to Samsung TV LED.
This year, the Samsung LED TV lineup included more than a dozen new models that are packed with the impressive qualities of their predecessors. The new Samsung LED TV models range in size from 19 to 55 inches and are also dubbed as the 2011 Samsung 3D TVs. The Internet TV feature is now upgraded to Samsung Smart TV which not only allows viewing of Internet content but downloading of numerous applications online.
The 2011 Samsung 3D LED HDTV capabilities are the focal point of the latest technology behind the new sets of models. They include fresh enhancements like.
- 3D glasses for 2011 Samsung for 3D images that are breathtakingly real.
- 240 Hz refresh rate for more reduced eye strain.
- 2 millisecond motion picture response time or MPRT.
- Brushed metal finished slim bezel that measures 0.2 inches.
- Wi-Fi connectivity and Smart Hub portal management.
- Auto Motion Plus gives clear motion rate for motion clarity and reduction of motion blur.
Another notable characteristic is 1920 x 1080 resolution, which is perfect for TV viewing. The 1080p LED HDTV has a resolution at a par with 2k digital cinema technology. A premium picture quality with vibrant colors that do not create eye fatigue is possible with the 3D Auto Contrast technology. It gives the ideal contrast ratio between the objects and their background. The 3D peak algorithm is responsible for a 15% reduced power in 3D scenes, but enhanced peak brightness of 20 %.
A breathtakingly real home entertainment experience is now possible for many consumers because Samsung’s 3D technology is already available in a wide range of models. A medium-sized home theater system can easily be setup in every living room. Apart from the enjoyment in watching regular TV programs and movies in DVD format, families can have a more interactive experience with the advanced internet features provided in the series.
Cutting Edge Series
The company aims to dominate the market with three series in their 2011 Samsung 3D TVs. As a CES Innovation Award Honoree, the D8000 series offers;
- Realistic, high definition 2D and 3D pictures having awesome clarity.
- Enhanced LED backlight scanning.
- Micro Dimming technology for deeper blacks and purer whites.
For the D7000 series has Auto Motion Plus and backlight scanning technology. The frame interpolation algorithm is integrated for sharper 2D and 3D images. Smooth frame transition is possible without the blurring effect. For those who are on a budget, they can still enjoy the LED 3D experience with the D6400 series with double-rate frame transition enhancement and reduction of picture frame transition time by 50%.
The 3D capabilities and Smart TV are the two features that show the wide variety of technologies Samsung has at their disposal. The technical know-how and experience they have gained in consumer electronics and information technology are now working at their advantage. With the introduction of Samsung Apps, TV fanatics and internet stay-ins will have the chance to enjoy an HDTV-based applications store. From the desktop PC and mobile devices, social networking, games, and information are now accessible on television.
Critics are saying that LCD and LED television manufacturers are only creating a buzz about the light-emitting diode integration in LCD TV production. They have said that this move only aims to create deeper blacks in pictures by replacing the source of light that illuminates the screen panel. From the fluorescent lamps, multiple LEDs are now used, making the new versions an LED-backlit LCD TV. They are definitely priced higher because of the new lighting material that was introduced. They further added this just as a smart marketing move from Samsung to reinforce the interest in LCD television.
For the Smart TV, the main issue is its availability to the D8000 and D7000 only. Buyers of the D6400 would want to enjoy the same feature with their own 2011 Samsung LED TV. They argue that if they could access the web on a low end PC, why not on their D6400?
With an expanded clout in the information technology market, Samsung is eyeing to cut the thin barrier that separates television with IT devices. If radio and TV has been integrated in mobile devices, the company wants to bring online activity to television with Smart TV. Their focus can be seen with more than 70% of their LED models having Smart TV features. Apart from this, cutting edge hardware innovation is not being neglected with power saving and advanced 3D enhancements.
The mere changing of screen lighting source could be the sole reason why the old LCD is being packaged as LED, but Samsung has included extras consumers of the internet age cannot resist. Aside from the usual improvements in components for better picture and quality, enabling a television to download software applications is definitely a feat. This is the trend that electronics, information and entertainment are taking on right now. This is also the same circumstances that are happening with smartphones and game consoles. If this is the future scenario, Samsung could be on the right track.